Rewind Wins ELLE India's 'Anti-Ageing Product of the Year' — Here's Why It Truly Deserves the Title

In a proud moment for homegrown skincare innovation, Rewind by Neude Skin has been crowned ‘Best Anti-Ageing Skincare Product of the Year’ at the ELLE India Beauty Awards 2025. It is a recognition that celebrates excellence, innovation, and trust in beauty from within.

The award, hosted by ELLE India, sponsored by SSBeauty by Shopper Stop, honoured trailblazing products that reshape the skincare landscape through in-depth research, superior formulation, and proven performance. For Neude Skin, this accolade isn't just a milestone — it's proof that a mission blending science, intention, and skin-first care is the way forward.

Aayshya Jhunjhunwala, a proud Founder of Neude Skin, quotes, "Winning this award is an affirmation of everything we stand for at Neude Skin - that science-led, milk-powered skincare can redefine skin health. Rewind was crafted on the belief that even deep-set wrinkles and other signs of ageing can be reversed through the precision of milk peptides and cutting-edge actives. After over a year of rigorous formulation, this recognition feels momentous - It's a celebration of our commitment to innovation, intention, and impact.”

So, what makes Rewind the Anti-Ageing Product of the Year? Let's decode the science and the story behind this win.

The Why Behind the Win 

When Neude Skin launched Rewind, it wasn't positioned as just another anti-wrinkle cream. It was designed as the ultimate skincare solution for aging skin, delivering visible results - fast, real, and clinically backed.

At its core, Rewind Gel Crème is powered by two advanced actives that work in tandem to soften fine lines, boost elasticity, and give the skin that hydrated, supple glow.

• Argireline® Amplified Peptide – a non-invasive Hexapeptide, clinically proven to reduce expression wrinkles and works exactly like Botox.
• Milk Peptide Complex – a Neude signature active derived from Milk, rich in bioactive milk proteins that firm, smooth, and nourished skin from within.

Together, these two ingredients create a synergistic effect, making Rewind the best Anti-aging crème for 2025. 

The Science That Speaks Numbers

The award jury didn't just see innovation; they saw documented results. Rewind's clinical trials show impressive, data-backed improvements, positioning it as the best anti-aging skincare product with overall 12.3% reduction in fine lines and wrinkle appearance and the stats prove the same:

Real Impact, Real Users

A brand's voice is only as good as its reviews, and every Neude Skin's Rewind Gel Crème review talks highly of the product. 

• “Magic. Delivers what it claims. Be patient and use it and see the result." - Saryu Punhani
•  “Holy Grail. It worked on my fine lines and made my skin so smooth. I got a lot of compliments after using this product." - Sakshi Gupta
• “Best Purchase. This is worth every penny, loved the texture, and I can see visible differences in my fine lines.”- Priya
• “Very happy with the product–an absolute must-buy! It actually works wonderfully well. This is the best cream I’ve used–my skin feels nourished and incredibly soft.” - Sujatha Basodi  

Rewind: The Future of Age Care

Unlike traditional anti-aging products that focus solely on wrinkle correction, Rewind examines the entire picture of skin aging — including volume loss, dehydration, dullness, and elasticity decline. Its gel-crème texture makes it ideal for all skin types, including combination and sensitive skin.

It's proof that The Science of _Milk has evolved into one of India's most forward-thinking skincare philosophies — one that merges softness with strength, and science with soul.

With its ELLE India Beauty Awards recognition, Rewind has solidified its position as an award-winning anti-ageing product redefining modern skincare.